The promise of the right part at the right time is sometimes not enough, even if your parts are competitively priced. Customers demand more for their loyalty and rewarding it has never been more important.
Fortunately, when it comes to rewarding the trade, we have plenty of ideas, promotions, and incentives, all designed to help vehicle manufacturers and dealers sell more parts – in the short, medium and longer term.
Buy 4x 20L coolant and get a 20L container for free.
Buy 4 x 20L pails but only pay for 3.
Receive a $100 gift card for eligible filters purchased in a quarter.
Campaign: Ride of a Lifetime
Client: Holden Australia
Period: August – December 2018
Overview: Open to all Trade Club registered member for a five month period, each month five winning Trade Club members were drawn at random to join the Red Bull Holden Racing Team for the ‘Ride of a Lifetime’ in Queensland. Members had to register online to participate in the promotion and purchase Trade Club promoted Holden and ACDelco parts. Members received one entry into that month’s draw for every $100 (excluding GST) spent, calculated at prevailing Trade Club price.
Results: Over 1000 Trade Club members registered. The promotion was a critical factor in seeing 6% uplift in Total Trade Club spend during that five-month period compared to the previous year.
Campaign: Win a Ranger Raptor
Client: : Ford Australia Period: May – September 2018
Period: August – December 2018
Overview: Eligible Ford Trade Club members earned an entry into the draw to win one of the first Ranger Raptors in Australia with every multiple of $150 spent on Ford Genuine Parts per invoice. With wholesalers and resellers excluded from the promotion, our aim was to generate average invoice value uplift from workshops and bodyshops.
Results: Over 12,000 Trade Club members participated in the promotion, with average invoice values increasing by 5% during the promotional period.
Launched and developed for Mercedes-Benz in Australia, Reward Dollars gives trade customers the chance to earn digital currency, simply for purchasing Mercedes-Benz Trade Club parts.
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