Understanding and tracking parts sales performance is critical of course. But it’s not our USP.
The Sales Toolkit doesn’t just show you parts sales performance. It allows dealers, field teams and Head Office staff to understand and act upon the opportunity staring them in the face.
And it makes it easy.
Perfect for the proactive parts department, these tools make it easy to sell parts to the trade. The customisable dashboard tracks sales and KPIs, plus it shows how even small, incremental increases in each KPI can have a massive impact on the bigger picture.
Grow each monthly KPI by 10% and sales will increase by 33%.
| Increase FREQUENCY (number of customers sold to) | from 20 to 22 |
| Increase PENETRATION (number of purchases) | from 3 to 3.3 |
| Increase AVERAGE INVOICE VALUE | from £100 to £110 |
The Is/Isn’t tool identifies opportunities for associated sales (Is buying pads/Isn’t buying discs) and produces contact lists for the sales team. Using the Matrix, parts teams have an instant view of who’s buying what, and, most importantly, who isn’t. Customer databases can be quickly segmented to generate target lists for relevant offers, using the in-built marketing tool.
Review dealer sales based on KPIs and then rank them on performance vs target or overall sales value. Take it one step further and create bespoke league tables to drive competition. If dealer incentives are on your to-do list, we can help.
Who are the top performing dealers? View the tops (or bottoms) across different data sets, either as an absolute value compared to another – e.g. part number sales compared to national sales, or as a Change over time – e.g. how a part’s sales have changed this period vs last period.
Build your own marketing campaign in a matter of minutes on the Sales Toolkit. The Product Sales Report easily shows if sales of a product group have fallen away. Having identified a need, quickly segment your customers giving you the target audience. Relevant marketing assets can be quickly retrieved, downloaded, and personalised to that dealer’s details.
From back-end systems for super users, to routine customer registration and maintenance at the dealer level, we have a data management solution to suit. We honed the system and made processes more straightforward, so dealers and vehicle manufacturers can concentrate on selling parts, not admin.
